
September 22, 2023

Deter posting any Personal informationYou may have experienced thrill and adventure on your recent vacation in Europe or may have had whole of a time in a dance club, but these details are not interesting for your professional network or recruiters.Never try to post picture or status updated on LinkedIn’s site timeline. Likewise, do not ever post family pictures, or children celebrating any occasion or events because this is extraneous ...

By Spenser Robinson - September 8, 2023

In the vast digital universe, where platforms rise and fall like stars in the night sky, one phenomenon has emerged as a true powerhouse of engagement, entertainment, and brand visibility – TikTok. With its meteoric rise, TikTok has become more than just a platform; it's a cultural phenomenon that transcends borders, captures attention, and propels trends with the swiftness of wildfire.As a business owner navigating the digital frontier, understanding and ...

By Spenser Robinson - September 1, 2023

As a Publishing entrepreneur and by doing publicity for my clients, I’ve spent years studying the art of selling. The techniques that follow aren’t difficult to learn, but they require discipline and practice.Your most important skill as a business owner is your salesmanship. Having the best product or service means nothing if you can’t get anyone to buy it, so to ensure the success of your business you must develop ...

By Spenser Robinson - August 25, 2023

In today's competitive business landscape, customer engagement is more than just a buzzword; it's a strategic imperative. Small businesses that excel in engaging and retaining their customers tend to not only survive but thrive. While traditional methods of customer engagement hold their value, harnessing the power of web development can take your customer retention strategies to the next level, leading to sustained growth and success.The Heart of Your Business: The ...

By Spenser Robinson - August 15, 2023

In today's digital age, establishing a strong online presence is vital for the success of any business. Whether you're a small startup or an established enterprise, having a well-designed and functional website is no longer a luxury – it's a necessity. While DIY website builders might seem tempting, there's a compelling case for hiring a professional web developer to accelerate your online business growth. Here are four reasons why investing ...


You probably heard the phrase "It's a marathon, not a sprint" applied to a wide range of situations. Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned. Make no mistake, great relationships require that you stick to somebody regardless of what you feel. Maybe you woke up on the wrong side of ...
There's an old saying that goes along the lines that if you do not have a brand, you have a commodity. You probably don't need me to explain to you why it's about the idea to compete based on commodities. Commodities are interchangeable goods. A sack of rice of a certain variety will be a sack of rice, regardless of where you buy it, when you buy it, whom you ...

By Spenser Robinson

Let’s get one thing clear if you want to go a head start in the video marketing game, you have to reverse engineer your competitors. There are no two ways about it. This is not an option because the alternative is just going to take too much time, effort and money. Worse yet, even if you go through all those hurdles, there is no guarantee of success.
At least when you ...