Let’s get one thing clear if you want to go a head start in the video marketing game, you have to reverse engineer your competitors. There are no two ways about it. This is not an option because the alternative is just going to take too much time, effort and money. Worse yet, even if you go through all those hurdles, there is no guarantee of success. At least when you ...

What is Secure Socket Layer (SSL)? Basically, it is the standard security technology used to encrypt online data. SSL offers encrypted communication between the web server (server-side) and the customer's web browser (client-side) when transmitting personal information such as credit card number, name and address. The SSL protocol uses Certificate Authority (CA) to issue 'digital certificates' to the authenticated company. The whole SSL process involves authenticating the server's identity, the ...

There's an old saying that goes along the lines that if you do not have a brand, you have a commodity. You probably don't need me to explain to you why it's about the idea to compete based on commodities. Commodities are interchangeable goods. A sack of rice of a certain variety will be a sack of rice, regardless of where you buy it, when you buy it, whom you ...

You probably heard the phrase "It's a marathon, not a sprint" applied to a wide range of situations. Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned. Make no mistake, great relationships require that you stick to somebody regardless of what you feel. Maybe you woke up on the wrong side of ...